Overview
With a tight budget and efficiency goal, Team AMZ Ladder took the initiative to increase a well-known brand’s advertising rate. Our skilled PPC specialists address all the inefficiencies and successfully increase the brand’s revenue by using a calculated strategy in reducing ACOS and managing TACOS.
1st month of AMZ Ladder’s Management
Core Objectives
Reduce ACOS by up to 20%
Maintain TACOS below 13%
Maintain Ad Spend target of $10,000 per week
Step by Step Strategic Plan of Action by AMZ
1-Keyword Optimization
To remove the inefficiencies, we conducted thorough keyword research to identify high-converting keywords while eliminating irrelevant ones.
2-Campaign Restructuring
After that , our talents team streamlined campaign structure to enhance targeting precision and eliminate ad spend wastage.
3-Bid Optimization
To remove the suboptimal ad positing, our advertising experts employed data-driven bidding strategies to ensure optimal ad placements at competitive costs.
Ad Creative Enhancement
By using A/B testing approach, we implemented compelling ad copy and imagery to improve click-through rates and conversion rates.
Outputs
ACOS Reduction:
Achieved a remarkable 42.28% reduction in Advertising Cost of Sale, optimizing ad spend efficiency.
TACOS Reduction
Successfully lowered Total Advertising Cost of Sales by an impressive 27.45%, indicating improved profitability.
Revenue Increase
Realized a significant 49% increase in monthly revenue, indicating the effectiveness of the optimization strategies implemented.
5th month of AMZ Ladder’s Management
