Overview

A leading brand approaches us to manage and optimize their alarming ACOS, which is about 255.56%. With the high ACOS, unorganized campings, and excessive amount of keyword stuffing, i.e., 1000+ keywords in one ad group, the brand sustainability was at risk and their advertising spend was wasted. AMZ Ladder, who are proficient in PPC, move right away by doing a comprehensive account audit and developing a detailed action plan that emphasizes boosting productivity, relevance, and profitability.

Our Proposed Plan  for Amazon PPC Campaign Structure & Optimization

Below , is the well -organized  restructuring  plan created by our team of PPC specialists.

1. Campaign Overhaul 

We eliminated low-performing campaigns and reduced wasteful spend which had an  impact  on reducing ad spend to about 13% and rescued the resources for  growth-oriented campings.

2. SKAG Implementation

Secondly,  introduced single keyword Ad Groups(SKAG) for targeted ad precision and focusing the highly relevant intent keyword for boosting the conversion rate.

3. Portfolio Segmentation 

Segmentation is the key to organize campaigns into distinct portfolios for better budget allocation and performance tracking  therefore, we successfully improved the budget efficiency by reducing the spend up to 27% with the well-organized campaigns and proper segmentation.

4. Match Type Strategy

We implement a combination blend of extract, phrase and broad match type with clear distribution strategy to balance reach and relevance which helps the brand to increase consistency.

5. In-Depth  Advance Keywords Research

By using Brand Analytics data from SQP and STR harvesting along with Helium10 insights helped to get in-depth keyword research for more targeted Amazon PPC campaigns, we unlock the profitable keywords for the continued growth.

6. Organic Rank Tracking

Last but  not the least, continuous optimization and keywords rank tracking helped the brand gain monumental growth in just 4 months. SKAG campaigns focused on organic ranks and continuous tracking of ranks helped improve profitability with reduction in TACOS to 13% in about 4 months.

Final Outcomes

These changes quickly reduced the ACOS from 255.56% to 13% within 10 days, increasing the profitability , and continued optimization led to the reduction of the most efficient TACOS of 13%, setting the account on a path toward sustained efficiency.