Increased Sales by 92% in Year To Date with decreasing ACOS by 67.9%

“Being flexible becomes crucial when profits drop”. A growing earpieces brand faced notable hurdles for its visibility , and profitability. A combined chunk of problems including

Low listing quality with improper SEO
Low-quality images,
Poor content strategy
Less indexed keywords in comparison with competitors
Less efficient campaign Structure (mixed match types, excessive keyword stuffing, multiple ad groups, no SB and SD campaigns)
Irrelevant keywords and match-type targeting

This all led the brand to face low conversions and poor visibility.

At AMZ Ladder, our team of advertising specialists utilize the data drive approach and set the base for worthwhile profitability.

Plan of Action By AMZ Ladder

Our Specialized team responds in the right way to address the camping inefficiencies and product visibility issues.

To enhance the visibility, we revamped and optimized the listings with top-relevant keywords by using helium 10. We divide the SEO in 4 phases to integrate all types of relevant and high volume keywords and Indexed products on more than 2500 keywords In addition to this, the strikezoned keywords also to improve organic ranks. To optimize the advertising and ad spend our PPC specialists renovate the whole campaign structure by creating the growth-oriented and ranked-focused keywords.

Management is a major task while optimizing the campaign structure , we enabled clear budget tracking and settled the campings into distinct porfolios based on the product category. Also for customer behavior analysis, we take help from brand analytics to identify the customers searching patterns. Grabbing the customers’ attractiveness, creativity and graphics are the key elements, therefore CTR, we use A/B testing for main images to drive more CTR. We created Sponsored Brand and Sponsored Display campaigns for brand awareness and better conversions.

Results

By implementing the above mentioned strategy approaches, our client has achieved impressive improvements with 88% increase in YoY sales, 66.99% change in ACOSand 67.9% decrease in TACOS and more organic sales.