Increased Sales by 88% for a headphone brand

Increase in Sales by 88 for a Headphone Brand

My role. Amazon Advertising Specialist
Project description. Problem,:

The brand was struggling to grow in terms of sales and profitabilityProblem,:

The brand was struggling to grow in terms of sales and profitability.
PPC ACOS was very high with very low conversion rates.
The following problems were identified.

Problem:

The brand was struggling to grow in terms of sales and profitability. PPC ACOS was very high with very low conversion rates. The following problems were identified.

  • Low Listing Quality (No proper SEO, low-quality images, poor content strategy)
  • Less indexed keywords in comparison with competitors
  • Less efficient Campaign Structure (mixed match types, excessive keyword stuffing, multiple ad groups, no SB and SD campaigns)
  • Irrelevant keywords and match-type targeting

Solutions:

  • Optimized the listings with top-relevant keywords
  • Indexed products on more than 2500 keywords (applied 4 phases SEO strategy)
  • Strikezoned keywords to improve organic ranks
  • Revamped the whole campaign structure
  • Created growth-focused and ranking-focused campaigns
  • Created portfolios for proper management
  • Brand analytics for customer behaviour analysis
  • Created Sponsored Brand and Sponsored Display campaigns for brand awareness and better conversions.
  • A/B test the main image to increase CTR

Results:

  • 88% increase in YoY sales
  • 66.99% change in ACOS
  • More Organic sales and a 67.9% decrease in TACOS
  • Improved profitability
  • Improved profitability

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