Increased Sales By 88% For A Headphone Brand

Increased Sales by 88% for a headphone brand

My role. Amazon Advertising Specialist
Project description. Problem,:

The brand was struggling to grow in terms of sales and profitabilityProblem,:

The brand was struggling to grow in terms of sales and profitability.
PPC ACOS was very high with very low conversion rates.
The following problems were identified.

Problem:

The brand was struggling to grow in terms of sales and profitability. PPC ACOS was very high with very low conversion rates. The following problems were identified.

Low Listing Quality (No proper SEO, low-quality images, poor content strategy)
Less indexed keywords in comparison with competitors
Less efficient Campaign Structure (mixed match types, excessive keyword stuffing, multiple ad groups, no SB and SD campaigns)
Irrelevant keywords and match-type targeting

Solutions:

Optimized the listings with top-relevant keywords
Indexed products on more than 2500 keywords (applied 4 phases SEO strategy)
Strikezoned keywords to improve organic ranks
Revamped the whole campaign structure
Created growth-focused and ranking-focused campaigns
Created portfolios for proper management
Brand analytics for customer behaviour analysis
Created Sponsored Brand and Sponsored Display campaigns for brand awareness and better conversions.
A/B test the main image to increase CTR

Results: