In August  2023, we onboard a client  struggling to drive revenue on amazon.Our PPC and SEO team make a combined plan to meet the clients  expectations by leveraging advanced SEO approaches and advertising methodologies.

Strategic Action by AMZ Ladder

Audited the whole account (Listings and PPC) and developed expansion strategies to increase revenue while being at ACOS goal and ad spend goals. Here are some action points;

1. Did a competitor analysis to find the right market gap for us to penetrate efficiently.

2. Had in-depth keyword research based on the market gap.

3. Implemented my proven 4-phase SEO strategy to hit 800 indexed keywords in the first month

4. Developed the right ad expansion strategy utilizing SQP and STR for more efficient campaigns.

5. Tracked top keyword performance for organic ranks and PPC stats for proper optimization

Results

Our systemic methodology  leads to gain remarkable outcomes with 40.78% ACOS and 56.15% TACOS reduction   and get a massive boost in revenue by 21.74% that was beyond the client’s expectations.