144% increase in sales
Amazon PPC Campaign Structure & Optimization
Immediate restructuring was imperative:
- Campaign Overhaul: Eliminated low-performing campaigns and reduced wasteful spend.
- SKAG Implementation: Introduced Single Keyword Ad Groups for targeted ad precision.
- Portfolio Segmentation: Organized campaigns into distinct portfolios for better budget allocation and performance tracking.
- Match Type Strategy: Implemented a clear distribution strategy for match types to balance reach and relevance.
- In-Depth Keywords Research: Using Brand Analytics data from SQP and STR harvesting along with Helium10 insights helped to
get in-depth keyword research for more targeted Amazon PPC campaigns. - Organic Rank Tracking: Launching SKAG campaigns focused on organic ranks and continuous tracking of ranks helped improve profitability and TACOS for the brand.
Outcome: These changes quickly reduced the ACOS from 103% to 40% within 10 days, and continued optimization further lowered it to 30%, setting the account on a path toward sustained efficiency.
