40.78% ACOS Reduction 21.74% Increase In Weekly Revenue,

40.78% ACOS Reduction 21.74% Increase in Weekly Revenue,

My role. Amazon PPC Expert

Project description. Objectives: Reduce ACOS by up to 25% Maintain TACOS below 13% Maintain Ad Spend target of $1,600 per week

How Did It Work?

Objectives: Reduce ACOS by up to 25% Maintain TACOS below 13% Maintain Ad Spend target of $1,600 per week 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝: Keyword Optimization: Conducted thorough keyword research to identify high-converting keywords while eliminating irrelevant ones. Campaign Restructuring: Streamlined campaign structure to enhance targeting precision and eliminate ad spend wastage. Bid Optimization: Employed data-driven bidding strategies to ensure optimal ad placements at competitive costs. Ad Creative Enhancement: Implemented compelling ad copy and imagery to improve click-through rates and conversion rates. 𝑹𝒆𝒔𝒖𝒍𝒕𝒔: ACOS Reduction: Achieved a remarkable 40.78% reduction in Advertising Cost of Sale, optimizing ad spend efficiency. TACOS Reduction: Successfully lowered Total Advertising Cost of Sales by an impressive 56.15%, indicating improved profitability. Ad Spend Reduction: Reduced weekly ad spend by $1,053 without compromising revenue, demonstrating cost-saving efficiencies. Revenue Increase: Realized a significant 21.74% increase in weekly revenue, indicating the effectiveness of the optimization strategies implemented.