AMZ ladder collaborated with a ceramic products brand to achieve an ACOS target of 18.29%, with the combination of current SEO and PPC techniques which in return leads to the lowest Amazon PPC stats in their lifetime.
Challenges
- Inefficient camping structure
- Irrelevant and low organic keyword ranks
- Overspend of budget
Actions Taken by AMZ Ladder
1. We build a segmented campaign and portfolio structure to track performance on Product and match type level which help to enable the precise optimization.
2.Secondly, we distribute proper budgets among products based on the performance and manage the spend on underperforming products.
3. Implemented some SEO strategies to increase organic keyword ranks and achieve 1:2 of organic and sponsored keyword count which leads to boost the overall visibility and in return the perfect profitibility.
4. Tracked the performance of strike zone keywords(position 21-50) to improve conversions with strategic optimization.
Result
By using the recent advertising and SEO techniques, we became successful to meet our clients expectations beyond the limit and achieve an all time low ACOS of 13.87% , resulting in the highest conversion rate.
