Achieving PPC ACOS At 13.87% - Lowest In Lifetime

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Achieving PPC ACOS at 13.87% – Lowest in Lifetime

Achieving ppc Project description. Helped a TV Headphone Brand achieve an ACOS target of 13.87%, the lowest Amazon PPC stats in their lifetime. Actions Taken: 1. Building a segmented campaign and portfolio structure to track performance on Product and Match Type level. 2. Distributed proper budget among products based on the performance 3. Implemented some SEO strategies to increase organic keyword ranks and achieve 1:2 of organic and sponsored keyword count. 4. Tracked the performance of strike zone keywords to improve conversions with strategic optimization.