Overview
A leading brand in the “household” category was continuously striving to increase revenue. In spite of having quality products, they were lacking in advertising and product visibility due to inefficient camping structure and listing quality. As a prominent Amazon Advertising strategist, we took some quick actions to organize the ad speed which ultimately boosted the campaign efficiency and increased the overall revenue by 43%.
YoY sales comparison
Proposed Scheme By AMZ Ladder:
As the brand faced the problems of unstructured and lack of defensive campings, unsuitable portfolio management and category specific challenges, therefore our proficient team designed the following strategy to maximize the sale craft with efficient ACOS.
1-Restructure Campings
Launching a new ad set up was the most crucial step to remove the inefficiencies. We created the ad groups on the basis of precise match types (exact , phrase and board) for direct targeting.
2-Brand Protect With Defensive Campings
We prioritized defensive campaigns by implementing the branded keywords to secure the ad placements for the brand name, which ultimately reduced the competitors’ overlap and enhanced the conversion rate.
3-Category-Specific Optimization
Our SEO special team targets the category specific keywords based on detailed market research, and utilizes A/B testing to improve CTR.
Results
Our customized plan assists the brand to achieve 43% in year to date revenue as compared to previous year with an efficient ACOS of 23%.A a whole brand gains the impressive visibility and profit.
Ad Console Snapshot:
