43% Increase In Sales While Having Efficient ACOS Of 23% (YTD)

43% increase in sales While Having Efficient ACOS of 23% (YTD)

My role. Amazon PPC and SEO Specialist

Project description. Developing the right strategy customized to the brand and product category can always win you efficient sales and that is exactly what was done for this brand. Selling “eye patches”, this brand showed extensive growth on defensive campaigns and boosted revenue up to 43% in YTD comparison with proper campaign structure and portfolio segmentation.

Amazon Business Report (YoY sales comparison)

Amazon Business Report (YoY orders comparison)

Amazon PPC ACOS

Amazon Business Report

43% Increase in sales

How did it work?

Developing the right strategy customized to the brand and product category can always win you efficient sales and that is exactly what was done for this brand. Selling “eye patches”, this brand showed extensive growth on defensive campaigns and boosted revenue up to 43% in YTD comparison with proper campaign structure and portfolio segmentation.